October 20, 2008

WODE by BOUDICCA



Perhaps one of the most "interesting" scents to hit the market in more recent history is WODE by BOUDICCA. Garnishing its name from Queen Boudicca who led a tribal uprising against the occupation of the Roman Empire, the Queen was most imfamous for the blue war paint her army was disguised in.
The modern day homage to the Queen comes in the form of WODE. When sprayed, a vibrant cobalt mist is released on the skin and clothing. In seconds, WODE fades completely and only leaves the scent behind.
And apparently, part of the ad campaign includes using a certain "war paint" on city property. Brilliant. Have perfume that stains your clothes and also graffiti on the side of your house to remind you of it.




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