Mottainai

As hybrid cars and energy efficient light bulbs are becoming more and more attractive, the sustainable clothing world has yet to really evolve. Not in our minds at least. So when we stumbled upon Mottainai, a Brooklyn based brand, we were happily surprised. The word Mottainai in Japanese translates into "what as waste." Their garments are "for those who understand the importance of environmental stewardship and whose modern lifestyle demands innovative creations." 

It's a mystery to me why sustainable clothing can't be designed just like non-sustainable clothing...with good taste and minus the tree bark.