Hussein Chalayan & PUMA

Big changes mean big things!
Puma recently appointed Hussein Chalayan as their creative director, whilst Puma has also acquired a majority stake in his London based fashion house. What does this mean for the line?? Well PUMA has taken vows to support Hussein Chalayan's vision to grow the brand worldwide, using guidance, resources and infrastructure from PUMA’s parent company PPR/Gucci Group. This provides a better opportunity to evolve into the retail environment. We are utterly excited to see the new Sp/Summer 09 collection and see what influences the sports-lifestyle brand has inflicted upon this design GENIUS! Hopefully this should also help the price structure and allow his designs to truly diffuse down into "affordable" fashion. But please, no collaborations with Target! The line drops at the end of June, in Milan, so keep your eyes peeled for initial pics.