YMC (you must create)

The brand is YOU MUST CREATE, or more commonly known as YMC. Formed by Jimmy Collins and Fraser Moss in 1995, the UK line has expanded into a full collection of jackets, denim, knits and accessories. The look is clean and contemporary, and the fit is classically British. They claim to not be influenced by seasonal trends but instead try to provide "intelligent clothing" that is both wearable and distinctive. We are excited to be carrying the full Men's line coming July. And guess what? They're launching a Women's line as well. And yes, we'll have it here! Their website is unabashedly quirky, well designed, and totally witty. We are thoroughly impressed.