Why Hello There Mr Cool

If you're walking around Hayes Valley and want to pop in to remind us how cool you are on an everyday basis, please feel free. Mr. Cool over here reminds us of the relevance of monochromatic pieces from head to toe, and the idea of non color as a color. The first look, Cassette waxed cotton jacket, Endovanera henley, April 77 denim, AA scarf, Common Projects. Notice, no color, but looks oddly vibrant nonetheless. Then we fell in love with the monochrome grey outfit he tried on in the shop: YMC henley, Nom de Guerre selvedge denim, Common Projects. It's pretty easy guys, keep up.

Fall Fall Fall!!!

This happy camel (Joe Biscuit) says get yo ass over to Acrimony to peep the new Fall digs. Nuj Novakhett, Crispin & Basilio, Sretsis, Chalayan, April77, YMC, VPL, Mini Market, Sophomore, Endovanera. Still to come...Hyden Yoo, Rittenhouse, Wood Wood, Staple, Public School, IRO, more VPL, more April 77, more more more freshness!

April 77 x Acrimony Party pics

More flix from the Acrimony x April 77 party...

April 77 & Acrimony Party Pics!

Thanks to everyone who showed up to rock out with us. We're still waiting on a TON more pics. But here's a peek at what you missed if you didn't make it. We don't assume you were doing anything more interesting. If you were, we want to know about it!

April77 & Acrimony PARTY!

The new Fall collection is here! Join April77 and Acrimony as we preview the goods...

Friday, 7/25 7-9pm, Acrimony 515 Gough St/Grove, SF

Kelley B on the turntables, with LIVE performances by The Franks from the UK and The Red Hearts from LA (April77 Records Band).

Free giveaways, totebags, 7" records, Belvedere drinks all night!

Don't miss it.

RSVP to info@shopacrimony.com

April77 Fall 08

Fall previews are always so much fun. Especially when it's amazing digs. Check out some of April 77's new line up for Fall 08. We love the slim design, with a bit of punk and bit of dapper. All rolled into one awesome collection. Stay tuned...

APRIL77!!!

April77 knows how to mix in just the right amount of rock n roll. Being a fashion label AND a record label, they've triumphed at really creating a lifestyle. The fits are slim and the looks are progressive. These frenchies always keep us on our toes! 

April77, Alamo Fringe Scarf, blk. $99. O/S.

April77, Slade Raw Denim, Indigo. $195. Sz 25-30. High waisted wide leg denim.

April77, Joey Denim, Light blue, Med blue, Dk blue. $185. Sz 25-30. Unisex! Skinny fit, ultra nice fit.

April77, Chrissie Jacket, black. Sz 40, 42. $410. Oversized blazer with fold back lapels.

April77, Wilbury, black. $175. Silk/Cashmere blend cardigan with contrast white detail.